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This Razor Brand is Trying to Dispel the ‘Sexy Beard’ Myth with Ads Showing Rodents Clinging to Men’s Faces

By Talan Torriero
January 26, 2015

The pictures are part of advertising campaign by Schick and seem at first glance to merely to show men with an impressive chin beehive.

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Attempting to convince hipsters, razor brand Schick have launched a competition. Bearded men can post pictures on social media uder the tag #FreeYourSkin with the chance to can win cash or beard-taming tools.